Digital Strategy
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Digital Execution
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Creative Strategy
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Data analysis
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Brand building
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Digital Strategy 〰️ Digital Execution 〰️ Creative Strategy 〰️ Data analysis 〰️ Brand building 〰️
rcc runs your digital strategy, execution & ANALYTICS for you.
Revenue growth by building scalable systems for your team. From attribution modelling to creative strategy. Partnering with a limited number of brands across Direct to Consumer & B2B.
Growing pains are real
Over 10 years working client side, we know the pain points with scaling.
FORBES MAGAZINE 2023
DESCRIBED BY FORBES AS AN “ECOMMERCE LEADER”
Case study - 12 months
sports tech client
Our services
What we do.
ready to grow your business through digital?
Testimonials
marketing consultancy
Delivering worldwide marketing campaigns with world class athletes
4 PRODUCTS FOR GROWTH
Build healthy & sustainable growth by supplementing your business with audit, coaching & consulting products.
strategIC APPROACH - 1
WILL IT MAKE THE BOAT GO FASTER?
Term coined by the British Rowing team at Sydney Olympics in 2000. It’s the philosophy of prioritising based on impact and cutting out anything that doesn’t push you towards your end goal. This is a core belief, and absolutely centre to how we navigate recency bias in marketing, managing teams & strategy for growth.
Strategic approach - 2
Optimising for Attention
47% of users ascertain the value of a video ad within only 3 seconds, this increases to 74% at 10 seconds (Facebook & Nielson Study, 2016). This means creative should be engineered with the knowledge that attention is selective & finite. In 2024, value should be front loaded.
Strategic approach - 3
Brand style vs user generated content
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad.” - Cole Schafer
Testing UGC content gave us an edge while utilising premium ambassadors. The low-res, social first style alongside the ambassador trust was native to the placements & gave the impression of organic content. The uplift at the end of the test was a 3.5x Thumb Stop Ratio & 56% reduction in Cost per Acquisition.