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Build healthy & sustainable growth by supplementing your business with audit, coaching & consulting products.
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Utilising the same best practice principles across dtc & b2b products
DIRECT TO CONSUMER
Building a profitable, scalable Direct to Consumer business has never been more difficult. Learn how to build the blocks of an eCommerce business, with go-to-market strategy. Or scale your existing DTC offering.
From creative to checkout, this methodology focuses on driving growth through data analytics. Applying some traction to your vision. My approach comes from applied knowledge within 5 years in STATSports, including Head of Ecommerce & Operating Board positions. Selling into 120+ countries, leading the brand’s eCommerce team to 7 figure revenue months & growing gross profit by 90% in 2023.
B2b
Find the most efficient way to drive sales qualified leads, reduce churn at each touchpoint within the sales funnel & use data to forecast revenue. Demand generation for B2B comes from a solid inbound strategy that integrates with your sales team process & creates consistency through the funnel.
The gains from a B2B Marketing perspective can be found in both your creative & building systems that allow you to prioritise what marketing activities will help your sales team hit target. My approach to inbound strategy comes applied knowledge gained from building & running marketing & sales teams in the sport sector across the US & Europe.